The Brutally Honest Bakery Baking Belonging into Your Team or Event You will often hear me talking (if you pop by the cake counter) about "inclusive cakes" —the small gesture which means a huge amount; the joy when someone actually remembers your dietary requirements. It was the reason I set up The Brutally Honest Bakery . I wanted to create cakes that EVERYONE can enjoy. And there’s a reason I harp on about it. Because that feeling of being included—of someone actually maki